Join us at the National Retail Federation’s (NRF) Big Show in New York this January (12 – 14 Jan, 2025), as we showcase the future of in-store technology and the solutions that will help drive competitive advantage for retailers.
Exhibiting on booth #6629, retailers can discover the latest Electronic Shelf Labels (ESL) innovations, including new use-cases and so-far unseen digital shelf-edge capabilities that will drive store efficiencies, increase labour productivity and enhance customer experience.
Retailers will also be able to explore how ESLs are becoming a gateway solution that connects in-store tech through innovative integrations, helping make existing technologies work harder and improving ROI on in-store technology investment and CapEx.
The ESL Opportunity: Realising the Potential of Technology In-Store
ESLs are fast becoming a vital technology that enables other in-store innovations to reach their full potential.
The retail sector has seen a rapid digital transformation, fuelled by new technologies. This shift is taking place amid economic pressures, including rising wages and increased employer responsibilities around workplace compliance, which are forcing retailers to act swiftly.
Today’s retailers must balance customer satisfaction with cost control. While the customer experience remains paramount, businesses need to optimize operations, especially with rising labor costs. Consumers now demand seamless and personalized shopping experiences, both online and in-store.
To meet these expectations, retailers need technologies that enhance customer engagement and store responsiveness. This is where ESLs and other advanced in-store technologies prove indispensable.
Higher operational costs mean fewer staff are available to perform tasks like manually updating prices, restocking, and providing product information. Many of these tasks can be automated, allowing employees to focus on higher-value activities, particularly customer service – guiding customers to the right part of the store, providing advice on ideal products and taking back control of the human element in retail.
Leveraging technology such as ESLs allows these routine jobs to be completed faster, improving the overall customer experience.
Pricer’s cloud-based Plaza platform offers a variety of tools to enhance both customer service and labor efficiency. The platform supports advanced features like flash pricing, dynamic price management, and integrated apps, all while enabling easy updates across multiple store locations.
AI Cameras for Enhanced Store Monitoring
AI-powered cameras, provided by Pricer through our partnerships, are changing how retailers track in-store activities. These cameras can monitor footfall, analyze customer behaviors, and even detect when shoppers need help. Traditional security cameras or manual observation lacked such capabilities. AI cameras offer real-time insights that help optimize store layout, product placement, and staffing levels.
When integrated with ESLs, AI cameras enable dynamic and responsive in-store environments. For example, the system can adjust promotions or prices based on customer interactions, offering a more personalized shopping experience and boosting customer satisfaction.
Retail Media: Targeted In-Store Advertising
Retail Media Networks (RMNs) are a growing revenue stream for retailers, allowing them to deliver personalized ads based on shopping behavior. Digital signage in stores can provide tailored promotions, advertisements, or brand messages, influenced by factors like location, past purchases, and current promotions.
ESLs play a crucial role in retail media by displaying real-time information and price updates that align with in-store advertisements. When customers approach a product, the ESL can immediately update to show personalized offers or product availability, creating a smooth experience between digital content and physical products.
Dynamic Pricing for Competitive Advantage
Dynamic pricing, powered by AI and data analytics, allows retailers to adjust prices based on factors like demand, competitor pricing, and inventory. To implement dynamic pricing effectively, ESLs are essential. They allow retailers to update prices instantly across the store, ensuring customers always see the most accurate and current prices.
This not only enhances the customer experience but also saves time by automating price changes. Transparency in pricing helps retailers stay competitive while improving customer satisfaction.
The Incremental Benefits of ESLs
While each of these technologies offers individual benefits, the true potential is realized when they are combined with ESLs. Installing ESLs throughout a store offers the foundation for:
Improved Customer Service: Real-time product information, dynamic pricing, and personalized promotions enhance the shopping experience, increasing customer satisfaction and repeat visits.
Labor Cost Savings: Automating price updates and enabling AI-driven store insights frees up staff to focus on more valuable tasks, improving overall productivity.
Better Labor Retention: By reducing repetitive tasks, ESLs create more dynamic roles for staff, fostering greater job satisfaction and retention.
Conclusion
The integration of ESLs with advanced technologies like AI cameras, retail media, dynamic pricing, and personalized promotions provides clear, long-term benefits for retailers.
Research by Savanta in 2024 shows that 94% of retailers either already use or plan to adopt ESLs, highlighting their importance as a key investment in store technology.
Join us at the NRF in New York this January on Booth #6629 to learn more about the solutions we offer to major international retailers and discover what’s next for the future of retail technology. To find out more, visit: https://www.pricer.com/nrf-2025
