Press releases

During June 2025, Sterling Strategic Value Fund S.A. (“Sterling”), through its Sterling Active Fund, increased its ownership in Pricer AB (“Pricer”) and, as of June 30, holds 21,860,298 shares, corresponding to 13.3 percent of the company’s outstanding shares and votes. Through this, Sterling further strengthens its position as the largest shareholder and long-term partner of Pricer.

Pricer AB will present its interim report for the second quarter 2025 in a webcast on July 17 at 13.00 CET.

Claes Wenthzel has been acting CFO at Pricer AB since February 12, 2024, and is as of September 1, 2025, appointed CFO.

In response to recent media reports regarding pilot projects between Carrefour and other providers of digital store solutions, Pricer wishes to clarify that the company has maintained a long-standing partnership with Carrefour for more than 20 years, with installations in over 1,700 stores, and that the exclusive agreement signed between the parties in 2023 remains in full effect and unchanged.

Pricer AB will present its interim report for the first quarter 2025 in a webcast on April 24 at 13.00 CET.

In a strategic move to maximize customer value and fulfill requests for direct engagement, Pricer implements a direct sales model throughout the Nordic and Baltic regions.

Surplus supermarket, Company Shop (https://www.companyshop.co.uk/), has partnered with Pricer (https://www.pricer.com/), the leading in-store automation and communication solutions provider, to roll-out Pricer’s in-store solution based on Electronic Shelf Labels (ESLs) to its entire UK store estate of supermarkets. The partnership will enable Company Shop to optimize in-store operations and ...

Taking place at ExCeL London on 02 & 03 April 2025, Pricer, exhibiting on booth G4, will be presenting its latest solutions to accelerate retailers’ digital transformation in-store, whilst powering new future-forward capabilities within the connected store environment.

Pricer AB will present its year-end report for 2024 in a webcast on February 6 at 13.00 CET.

Pricer unveils Pricer Avenue™, a groundbreaking evolution of traditional electronic shelf labels (ESL) that redefines the aisle experience forever. With every detail meticulously reimagined, this cutting-edge system elevates shopper experiences and opens new possibilities for retailers. Combining Scandinavian design and modular technology, Pricer Avenue™ sets a new standard for shelf edge ...