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Digitization and shopping experience in retail is no longer optional

Digitization and shopping experience in retail is no longer optional

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Today’s electronic shelf labels offer retailers an ideal means to engage with consumers while significantly streamlining and enhancing time-consuming in-store tasks, ultimately boosting retail profitability.

The current economic landscape, characterized by inflation, high minimum wages, and increasingly demanding, hyperconnected consumers, serves as a catalyst for retailers to innovate, digitize, and streamline operations in order to cut costs and deliver an improved in-store consumer experience. Manolo Vidal, Country Manager for Pricer Spain, sheds light on how digitalization fosters retail competitiveness at the point of sale.

Digitization and shopping experience in retail is no longer optional

Read the full interview in Spanish published on 18 September 2023 in El Mundo.