Optical wireless communications
The Pricer optical wireless communication (OWC) enables wireless connectivity using a near infrared band. With its powerful features such as high bandwidth, low cost and operation in an unregulated spectrum, OWC is a very powerful wireless technology. Being the robust, scalable and powerful technology it is, the commercial use of OWC has been limited to military operations in the past. But in the demanding space of retail, nothing could be more fitting than optical communications.
It does not require line-of-sight, and it can handle any type of other light situation (room lit by sunlight, moonlight, LEDs and other light sources), and perform outstandingly in any environment. There is no overlap with commonly used wireless devices that use other ranges of the electromagnetic spectrum, including radio waves, microwaves, visible light, and ultraviolet light.
As retailers digitally transform their businesses, several technologies are forming the new fabric of store infrastructure, connecting products, assets, people, and processes (instrumentation). These IoT, mobile, cloud, social and data/analytics technologies speed and automate operational decision making and improve customer engagement. Optical wireless communications, one of the technologies that provide the connective fiber of this infrastructure, is enabling a new era in product positioning, driving improvements in both employee efficiency and consumer engagement. Specific benefits identified by retailers using optical wireless technology include the following:
