Press releases

The shareholders in Pricer AB (publ) are hereby invited to attend the Annual General Meeting at 4:00 p.m. on 1 April 2008 at Scandic Infra City, Kanalvägen 10, in Upplands Väsby. Notification of attendance Shareholders who wish to participate in the Annual General Meeting (AGM) must be recorded in their own names in the register of shareholders maintained by VPC AB (the Nordic Central Securities ...

In its capacity as issuer, Pricer AB is releasing the information in this press release in accordance with the Swedish (2007:528) Securities Exchange Act. The information was distributed to the media for publication at 2.45 p.m on Monday 25th of February, 2008.

2007 is Pricer’s first year with a positive result

Pricer, the leader in Electronic Shelf labels (ESL), announces today a system breakthrough which vastly increases its existing infrastructure communication speed. The Pricer platform, based on diffused Infrared light, delivers a speed of more than 50 000 full ESL updates per hour as measured by industry standards, making it by far the industry leader compared to radio solutions. The new speed ...

Metro Cash & Carry Germany, a unit of the world’s third largest retailer, has accelerated their deployment of their ESL upgrade program in Germany. Orders have been placed for the replacement of all labels in the last 18 Cash & Carry stores with a total value of over SEK 20 Million (3.1 MUSD) with deliveries taking place during Q1 and Q2 2008. The program was launched in September 2006 ...

Spain’s second largest retailer, Eroski, has placed an initial order for 4 Hypermarkets comprising over 100,000 ESL to be installed within the next three months. Eroski has indicated their intention to install a minimum of 6 hypermarkets with Pricer in 2008. The order will be deployed by Pricer’s partner, Versia Soluciones. “We are proud of Eroski’s decision” says Oron Branitzky, Vice president ...

• Orders received during the three quarters increased by 51 percent to SEK 351 M (233) • Net sales for the three quarters amounted to SEK 298.9 M (296.2) • Gross margin improved to 29 (20) percent • Operating result for the three quarters of SEK -14.7 M (-32.6). Third quarter is still negative but showing significant improvement • Result after tax of SEK -20.3 M (-35.6) • Result per share of SEK ...

• Net sales of SEK 167.0 M (170.3) • Result after tax of SEK -14.9 M (-37.1) • Result per share of SEK -0.01 (-0.05) • Orders received SEK 236.4 M (189.6) • Gross margin improved to 28 (16) percent • Operating result of SEK -13.9 M (-35.3), an improvement of 61 percent • Liquid funds of SEK 52.5 M (29.0) • Pricer wins new roll-out for about 100 stores in Japan • Pricer and Ishida sign license ...

The Board of Directors has appointed Charles Jackson, Vice President of Sales & Marketing since 2002, to become new CEO of Pricer. He will succeed Jan Forssjö, CEO since 2001, who will remain on the Board as a working member with focus on special projects. The appointment is effective as of September 1, 2007. “First I would like to give credit to what Jan Forssjö has achieved during his more ...

Pricer Electronic Shelf Label system has been chosen for roll-out deployment by York Benimaru for its supermarket chain, including in its supermarket format Kadoya, starting July 2007 through February 2008. Planned deliveries from Pricer for this roll-out are valued at minimum of 50 MSEK and include over 1.5 million Continuum labels. The majority of the products for this deployment are expected ...