2001-09-28

In co-operation with Ishida, Pricer has produced two customised labels for the Japanese market. Tokubai (which means 'bargain price' in Japanese) is a label in which the solar cell has been replaced with a 'campaign field' that indicates bargain prices. Gondola End is a large sign with just one price field with red numerals.These specially designed numerals, are easy to read even at long distances. The labels are particularly well suited for, e.g. the short end of a shelf gondola. The red segment provides an excellent way for showing a bargain price and/or marketing campaign.

Pricer AB (publ), founded in 1991 in Uppsala, has the world's leading position as a supplier of electronic display and information systems to the retail industry. Pricer offers electronic information systems that improves significantly customer profitability and productivity. Pricer, in cooperation with highly competent partners, offer a totally integrated solution together with the supplementary products, applications and services. Pricer AB (publ) is quoted on the O-list of Stockholm Exchange.