Pricer Plaza’s availability on Google Cloud Marketplace allows retailers to quickly deploy and seamlessly integrate Pricer’s ESL solutions within their Google Cloud engagement
Pricer Plaza’s listing on Google Cloud Marketplace also allows retailers to benefit from simplified procurement, committed use discounts and enhanced efficiencies
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17 December 2024 -- Stockholm, Sweden – Pricer, the leading in-store automation and communication solutions provider, has announced its availability on Google Cloud Marketplace, allowing retailers to quickly deploy and seamlessly integrate Pricer’s ESL solutions within their Google Cloud engagement as part of their digital transformation strategies for their store networks.
Google Cloud Marketplace offers a universal catalogue of solutions, both from Google Cloud and its certified best-in-class technology partners, which help enterprise retailers and brands discover, try and buy validated software and technology solutions within the Google Cloud ecosystem. To join Google Cloud Marketplace, technology partners must demonstrate proven success and expertise in deploying projects and building solutions on Google Cloud, as well as achieving usage thresholds for Google Cloud services.
As one of the first Electronic Shelf Label (ESL) providers to be listed on Google Cloud Marketplace, retailers will benefit from quick deployment and easy integration of Pricer’s solutions, thanks to seamless integration with Google Cloud. Commercially, it will also offer enterprise retailers and brands simplified procurement processing, with purchasing through their existing Google Cloud billings, as well as committed use discounts via Google Cloud commits, a programme allowing them to leverage Pricer spend towards existing purchase commitments.
The listing on Google Cloud Marketplace follows the announcement of Pricer’s collaboration with Google Cloud earlier this month, which will accelerate retailers’ pricing automation and shelf-edge digitalisation. With its cloud-based SaaS platform, Plaza, integrated with Google Cloud, Pricer will deliver speed, scalability and security for retailers to power in-store efficiencies and drive enhanced customer experiences.
“Bringing Pricer Plaza to Google Cloud Marketplace will help customers quickly deploy, manage and grow Pricer’s ESL solutions on Google Cloud's trusted, global infrastructure," said Dai Vu, Managing Director, Marketplace & ISV GTM Programs at Google Cloud. "Pricer can now securely scale and support customers on their digital transformation journeys."
“We’re excited to bring Pricer Plaza SaaS solution to Google Cloud Marketplace, enabling retailers to seamlessly integrate advanced in-store automation with the power of Google Cloud,” Pricer’s Global Head of Product Ownership, Per Ankar, added. “By simplifying procurement, leveraging existing cloud commitments and eliminating the need for complex vendor onboarding, we empower our customers to focus on driving operational efficiency and delivering an exceptional in-store experience. This listing represents our commitment to helping retailers accelerate their digital transformation with ease.”
Announced ahead of NRF’s Big Show, taking place in New York between 12 – 14 January Pricer will be showcasing further key features of its partnership with Google Cloud at the Pricer Booth #6629. To find out more, visit: https://www.pricer.com/nrf-2025.
