Stockholm, Sweden 10 January, 2014: Pricer, the retail industry’s leading provider of Electronic Shelf Label (ESL) solutions, for intelligently communicating, managing, and optimising price and product information, will be exhibiting at National Retail Federation’s Annual EXPO on January 13th & 14th, 2014.

Called ‘Retail’s BIG show’, NRF’s flagship event is held annually in New York City, and attracts industry professionals from around the world – gathering in the huge EXPO Hall for four days of education, networking, and to see the latest technologies and solutions set to revolutionise the world of retail.

Today, offering customers multiple channels through which they can purchase goods has become the norm for retailers. Pricer’s advanced ESL solutions allow retailers to operate a fully connected store, with prices and information matched across all channels. Pricer’s solution can also display bar codes, QR codes, and be equipped with NFC or Bluetooth (BLE) – connecting the customer through the shelf-edge to online and mobile channels for one truly seamless retail experience.

At the event, Pricer will be introducing their two latest products. The SmartTAG HD Small is the smallest graphic ESL available on the market, and brings the many benefits of graphic ESLs to even the smallest facings. The SmartTAG HD Small also features the highest available resolution, ensuring that very small font can still be read with perfect clarity.

They will also show Pricer Lab’s all new colour labels. With breakthrough three pigment technology, retailers will now have the option of adding a third colour to highlight promotions, special offers or other key information. This new offering promises to give shoppers a superior in-store experience, with even clearer and more eye-catching labels which will boost the store’s sales.

“We have been working on new products, solutions and we will be presenting new exciting ways of connecting your store at our booth, number 2338”, says Niclas Qvist, Head of Marketing and Partnership Management. “ESL is really becoming the enabler of customer interaction at the shelf and of omnichannel pricing strategies.

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Pricer contact:
Niclas Qvist, Head of Marketing and Partner Management Pricer
Niclas.qvist@pricer.com / +33 161 08 40 20

Media contact:
Milla Nurmikko / Mulberry Marketing Communications
mnurmikko@mulberrymc.com

Pricer is the leading provider of Electronic Shelf Labels (ESL’s) to the retail industry. Since 1991, Pricer has consistently provided high-speed updates of product prices and information to digital shelf labels, with the best readability and contrast of all labels worldwide. Pricer provides new labels that help retailers enhance their customer experience and improve their promotional capacities. Today, Pricer has over 9,500 installations in over 200 different retailers, and over 91 million ESL’s installed in 51 countries. Pricer AB (publ.) is quoted on the Nordic Small Cap list of OMX. For further information, please visit www.pricer.com