Senior executives

Pricer has a corporate culture characterized by responsiveness and short decision-making paths and an organization that is both customer-oriented and process-driven.

The senior executives include the CEO, CFO and the operating managers.

Magnus Larsson

President and CEO

Education: Bachelor of Science in Electrical engineering
Born: 1970
Nationality: Swedish
Employed since: 2019

Other assignments: None.
Holdings: 27,220 B shares and 100,000 Warrants
Previous assignments: Over 20 years of international experience from numerous leading positions within Sales and Managed services primarily in the telecom industry. Previous employers include Edgeware, Nokia Siemens Networks, Nokia and Sonera.

Claes Wenthzel

Acting CFO

Education: MSc in Business
Born: 1962
Nationality: Swedish
Employed since: 2024

Other assignments: Chairman of BRF Nybrogatan 57, member of the Board of WenCon AB and Wenthzel Holding AB
Holdings: 390,000 B shares
Previous assignments: Previous assignments: CFO of Newsec AB, Resurs Holding AB (publ.), Starbreeze AB (publ.) and Catena Media PLC, and acting CFO of Pricer AB (publ.)

Jörgen Jost auf der Stroth

Chief Supply Chain Officer

Education: Master in Electronical engineering
Born: 1964
Nationality: Swedish
Employed since: 2018

Other assignments: None.
Holdings: 82,830 B shares and 50,000 Warrants
Previous assignments: Over 20 years of experience as a manager within global engineering management, business development, Electronics Development, Supply Chain Management, Procurement and complex product sales with experience across Europe, Asia and North America within some of the world’s leading technology corporations such as Tieto, Ericsson, Teleca and Cybercom.

Chris Chalkitis

Chief Digital Officer

Education: Certified Engineer
Born: 1969
Nationality: Swedish
Employed since: 2019

Other assignments: None
Holdings: 20,000 B shares and 50,000 Warrants
Previous assignments: Several key positions within the communications, computer, and electronics industry, working with both products and end-to-end service development in various technology areas within companies such as Vireone AB (founder and CEO), Apsis, Com Hem, Tele 2, and Ericsson. Different roles within Pricer since 2019.

Finn Wikander

Chief Product Officer

Education: Degree of Master of Science in International Business and Economics
Born: 1975
Nationality: Swedish
Employed since: 2023

Other assignments: None
Holdings: 50,000 Warrants
Previous assignments: Chief Product Officer, Clear Channel Scandinavia (2012–2023); CEO, Nova/Agentum; Customer Marketing Manager, Philips Consumer Lifestyle; Product Marketing Manager, Apple; Key Account Manager, Silicon Graphics.

Mats Arnehall

Chief Commercial Officer

Education: High school diploma, Internal Trainee Programs
Born: 1965
Nationality: Swedish
Employed since: 2013

Other assignments: None
Holdings: 40,200 B shares and 50,000 Warrants
Previous assignments: Over 25 years of international experience with various leading positions in Sales Management and Business Development within the retail industry in high-performing organizations (Coop Sweden, Coca-Cola Company and HL Display). Area Sales Director Nordics, Baltics and Asia at Pricer 2013-2022.