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Magnus Larsson
President and CEO
Education: Bachelor of Science in Electrical engineering
Born: 1970
Nationality: Swedish
Employed since: 2019, acting CEO February-December 2022
Other assignments: None.
Holdings: 89,242 B shares and 200,000 Warrants
Previous assignments: Over 20 years of international experience from numerous leading positions within Sales and Managed services primarily in the telecom industry. Previous employers include Edgeware, Nokia Siemens Networks, Nokia and Sonera.
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Claes Wenthzel
CFO
Education: Business Studies and Economics
Born: 1962
Nationality: Swedish
Employed since: 2024
Other assignments: Board member WenCon AB, Wenthzel Holding AB and PeWe International AB.
Holdings: 550,000 B shares and 50,000 Warrants
Previous assignments: CFO of Newsec AB, Resurs Holding AB (publ.), Starbreeze AB (publ.) and Catena Media PLC, and acting CFO of Pricer AB (publ.). Chairman of Stille AB (publ.).
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Ken Hansen
COO
Education: Higher Technical Examination Programme
Born: 1977
Nationality: Danish
Employed since: 2025
Other assignments: None.
Holdings: 54,637 B shares
Previous assignments: More than 25 years of international technical experience, including over 14 years in senior management roles. Extensive background in telecommunications, with a focus on operations, acquisitions, and sales. Former positions include Sales & Operations Director at Agile Content, Chief Operating Officer at Millicom, and Service Business Manager and Lead Project Business Manager at Nokia.
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Chris Chalkitis
Chief Digital Officer
Education: Certified Engineer
Born: 1969
Nationality: Swedish
Employed since: 2019
Other assignments: None
Holdings: 39,772 B shares and 100,000 Warrants
Previous assignments: Several key positions within the communications, computer, and electronics industry, working with both products and end-to-end service development in various technology areas within companies such as Vireone AB (founder and President), Apsis, Com Hem, Tele 2, and Ericsson. Different roles within Pricer since 2019.
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Finn Wikander
Chief Product Officer
Education: International Master's in Economics
Born: 1975
Nationality: Swedish
Employed since: 2023
Other assignments: None
Holdings: 100,000 Warrants
Previous assignments: Chief Product Officer, Clear Channel Scandinavia (2012–2023); President, Nova/Agentum; Customer Marketing Manager, Philips Consumer Lifestyle; Product Marketing Manager, Apple; Key Account Manager, Silicon Graphics.
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Mats Arnehall
Chief Commercial Officer
Education: High school diploma, Internal Trainee Programs
Born: 1965
Nationality: Swedish
Employed since: 2013
Other assignments: None
Holdings: 100,000 B shares and 100,000 Warrants
Previous assignments: More than 25 years of international experience from management positions in sales management and business development at high-performance retail trade organizations (Coop Sverige, Coca-Cola Company and HL Display). Area Sales Director Nordics, Baltics, Asia at Pricer 2013-2022.
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