Pricer Blogg

The modern sports store has a lot of work to do to communicate with and sell to a customer whose expectations have never been more demanding, particularly since the great shift to digital during 2020.

What do airplanes, space rockets and advanced car manufacturing plants have in common? They are all critical operations where any disruption would be costly, and they all rely on optical wireless communication.

Store associates, the unsung heroes of retail, often work behind the scenes to ensure our shopping experience is both optimised and extraordinary. But the job is tough at times, with extensive manual steps that have to be completed during busy store hours, preferably without interrupting customers. Luckily, ever since Pricer’s founding 30 years ago in 1991, an amazing innovation in retail has ...

n September 2021, Susanna Zethelius, will become the new CFO of Pricer. In an interview with StrategicCFO360.com in May, she talks about her new job, why there are so few female CFOs and how the position has changed in recent years.

The customer as the new disruptor: How the digital store is rising to meet the needs of the modern shopper.

Dynamic Pricing Within Retail Can Bridge the E-gap Some world leading e-commerce vendors change their product prices several million times per day, enabling them to adapt to an ever-changing marketplace.

Shoppers demand to know more and more about the products they buy, so how can retailers build this new-found need for knowledge into the buying journey, asks Duncan Potter, CMO at Pricer?

Pricer has been shortlisted to win a 2021 Retail Systems Award, in the category In-Store Technology of the Year. The category identifies a new and innovative in-store technology that has the ability to significantly improve a retailer’s operations.

Despite the health crisis, DIY stores showed excellent performance in 2020. Some of them even saw the crisis as an opportunity to accelerate their digital transformation—a precondition for their survival in the face of growing competition from the now ubiquitous e-commerce. But to survive, is it enough for them to simply propel their business into the digital realm? Should we be concerned about ...

Dagens Nyheter (DN), one of the leading Swedish daily newspapers published a long article on February 3, 2021, on the store of the future, which features Pricer and our customer Matvärlden outside Stockholm, where we did the one-night installation in January 2021.

2020 was a defining year for retail, facing the challenges of the pandemics on top of the disruption that has faced the industry in the last decade. As we enter a new year, many retailers are looking for guidance on what to expect and answers to questions on how long the pandemic will restrict our societies and how much of the changed consumer behaviour will stay beyond the pandemic.

Already before COVID-19 many apparel retailers began to close stores, following industry-wide trends where more than 16,000 stores were closed in the UK last year, according to Centre for Retail Research. Now with lockdowns, social distancing and economic disarray, consumer behaviour is changing even more swiftly to embrace new delivery models. Recent numbers from Wunderman Thompson Commerce ...