Pricer Blogg

Black Friday will be a test case for retailers in terms of their ability to fulfil demand in a time of supply chain disruption, and also for customers in terms of whether they will put up with poor availability or shop elsewhere, says Duncan Potter, CMO of Pricer.

Pandemic-fuelled price sensitivity is making European grocery shoppers less loyal to brands, prompting shoppers to switch to own-brand products, the latest research from Pricer, the world's most reliable provider of ESLs (Electronic Shelf Labels), has revealed.

For decades Pricer has been known as a producer of world-leading digitalization hardware and software for retail. The solutions have not only digitized the store shelf edge but also transformed how retailers use their store space and staff resources, supporting everything from dynamic pricing to time-efficient picking of online orders.

In October 2021, The Grocer, the market leading weekly for the UK grocery market, published an article on ESLs. Below is a summary and you can find the full article here.

There was a time when each unique item in a retail store had a price paper label attached to it. The ineffectiveness of the system led to the introduction of EAN codes. But retailers still had headaches from spending nights trying to update the printed paper labels along the store aisles. At least until they met Erik Danielsson.

Sensitivity to price and promotions among consumers is at an all-time high post pandemic, according to new research. So how can retailers react quickly to give their customers the information and reassurance they are seeking, as well as boost margin, asks Duncan Potter, CMO, Pricer.

Pricer nominated to the SaaS company of the year award Pricer has been nominated to the prestigious award ”SaaS company of the year” in Sweden.

In Agunnaryd, deep in the forests of southern Sweden, a local furniture company got a brilliant idea in 1956. What if you remove the legs of a table, so customers could fit it into their car? The flat packs and self-assembly became an important part of the concept for the Swedish furniture company that eventually grew into becoming the world's largest furniture company. The innovations of IKEA ...

Increased e-commerce, price conscious consumers and the need to combat food waste. These are trends that drive the need for store digitalization, says Helena Holmgren, Pricer’s CEO, in an interview with the Swedish business magazine Dagens Börs.

With Covid-19 the consumer interest in Click & Collect type of services for grocery stores have gone through the roof.

There are few enterprises with a heritage and scale enjoyed by Carrefour. The 63-year-old global grocery and retail giant is undergoing enormous change across its numerous territories and grocery formats. Carrefour is meeting the challenges as it leverages tech and data to transform into a company ready for the challenges ahead.

Retail CTO´s, CDO´s and CIO´s are under more pressure than ever to drive retail innovation. It is not only about preparing stores and organisations for a post-COVID world, but also addressing the underlying long-term needs for organizational and in-store digitalization. Decisions need to be taken in an ever-changing market full of uncertainty.