In retail, the person with the easiest job – as it should be - is the customer. Competition and technology have combined to give the customer infinite choice in terms of how they search for, order, pay and get goods delivered.

Charles Jackson, Head of Americas region at Pricer, has together with JRTech Solutions' President and CEO Diego Mazzone delivered an interview for the Home Improvement Retailing Magazine to explain electronic shelf labels advantages and how Pricer technology is revolutionizing the retail industry.

After having served as acting CEO, Magnus Larsson has now been appointed President and CEO of Pricer. In this interview, he talks about his plans for the company, the high-set targets, and the future of the retail tech market.