Pricer Blogg

The customer as the new disruptor: How the digital store is rising to meet the needs of the modern shopper.

Dynamic Pricing Within Retail Can Bridge the E-gap Some world leading e-commerce vendors change their product prices several million times per day, enabling them to adapt to an ever-changing marketplace.

Shoppers demand to know more and more about the products they buy, so how can retailers build this new-found need for knowledge into the buying journey, asks Duncan Potter, CMO at Pricer?

Pricer has been shortlisted to win a 2021 Retail Systems Award, in the category In-Store Technology of the Year. The category identifies a new and innovative in-store technology that has the ability to significantly improve a retailer’s operations.

Despite the health crisis, DIY stores showed excellent performance in 2020. Some of them even saw the crisis as an opportunity to accelerate their digital transformation—a precondition for their survival in the face of growing competition from the now ubiquitous e-commerce. But to survive, is it enough for them to simply propel their business into the digital realm? Should we be concerned about ...

Dagens Nyheter (DN), one of the leading Swedish daily newspapers published a long article on February 3, 2021, on the store of the future, which features Pricer and our customer Matvärlden outside Stockholm, where we did the one-night installation in January 2021.

2020 was a defining year for retail, facing the challenges of the pandemics on top of the disruption that has faced the industry in the last decade. As we enter a new year, many retailers are looking for guidance on what to expect and answers to questions on how long the pandemic will restrict our societies and how much of the changed consumer behaviour will stay beyond the pandemic.

Already before COVID-19 many apparel retailers began to close stores, following industry-wide trends where more than 16,000 stores were closed in the UK last year, according to Centre for Retail Research. Now with lockdowns, social distancing and economic disarray, consumer behaviour is changing even more swiftly to embrace new delivery models. Recent numbers from Wunderman Thompson Commerce ...

Den svenska affärstidningen Affärsvärlden har gjort en analys av Pricers aktie, noterad på Nasdaq Stockholm, Small cap. Analytikern konstaterar att Pricer fortsätter att digitalisera butiker runt om i världen och att det finns mycket goda tillväxtmöjligheter.

Pricer shortlisted for 2020 RTIH Innovation Awards "With a strong focus on retailers’ needs, Pricer has delivered innovative technologies, products and solutions based on unique near-infrared technology to the retail market for three decades". This is now being recognized not only by our customers, but also by being shortlisted in the ”Technology Vendor of the Year” category of the 2020 RTIH ...

Right from the start, Pricer was never about following trends or reactively adjusting to change. Pricer has been all about delivering innovation and new developments in retail technology. From our close dialogue and collaboration with the world´s leading retail chains, the company has led the industry forward for nearly three decades.

This fall, Pricer presented a webinar hosted by industry thought leader Chris Field, retail analyst and chairman of Retail Connections, Anastasia Laska, VP of Business Development & Partner Alliances at Revionics, and Duncan Potter, CMO at Pricer. The webinar focused on how advanced tactics for optimizing prices can affect the bottom line and create strong competitive advantages for retail ...