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Gartner® Report - Create Hyper-immersive Experiences Through Unified Retail Commerce

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In today's competitive retail landscape, consumers expect more than just a physical store. They crave hyper-immersive experiences that blend the best of digital and physical shopping.

This report from Gartner® outlines the importance of unified retail commerce, integrating digital and physical storefronts to deliver a seamless customer journey.

Pricer's in-store solutions for shelf edge automation and communication, based on electronic shelf labels and unique technology can help retailers bridge this gap and save both money and time as well as enable a better shopping experience with real-time promotions etc.

The report dives into the changing consumer expectations and highlights the challenges faced by retailers in meeting them.

Key Findings:

  • According to the National Retail Federation, physical stores remain the primary point of purchase for consumers, accounting for approximately 70% of total retail sales.

  • Consumers increasingly desire more specific and localized products while shopping in physical stores.

  • Retailers are facing more pressure to enhance in-store capabilities as digital channels fail to provide differentiated experiences.

  • Understand the key findings and challenges impacting the retail industry.

  • Discover best practices for delivering customer-centric experiences.

 

This comprehensive Gartner report offers a roadmap for creating a winning strategy in the age of hyper-immersive retail. 

 

I just wanted to let you know that this report is no longer available. Have a look at this Forrester report instead.

 

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Gartner Et AI, Create Hyper-immersive Experiences Through Unified Retail Commerce , Max Panther Hammond, Kelsie Marian, 10 July 2023.

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