Le blog Pricer

Trente ans, déjà. Cela fait trente ans que Pricer, entreprise suédoise pionnière de l’étiquette électronique, met son expertise et son savoir-faire technologique au service de la distribution, dans des secteurs aussi incontournables que l’alimentaire, l’électronique, le bricolage ou la pharmacie. Créée en 1991 à Uppsala en Suède, Pricer qui, à ses débuts, fabriquait des étiquettes électroniques ...

Dans le cadre de Paris Retail Week 2021, Pricer, spécialiste des étiquettes électroniques et précurseur de la digitalisation en magasin, vous invite à la Keynote « L’étiquette électronique comme vecteur de productivité en magasin », qui se tiendra le 28 septembre à 14h30, en présence de Gilles Gagnier, Directeur Général Adjoint France de Pricer, et Guylène Riera Cochu, Directrice Administratif et ...

Pricer nominated to the SaaS company of the year award Pricer has been nominated to the prestigious award ”SaaS company of the year” in Sweden.

In Agunnaryd, deep in the forests of southern Sweden, a local furniture company got a brilliant idea in 1956. What if you remove the legs of a table, so customers could fit it into their car? The flat packs and self-assembly became an important part of the concept for the Swedish furniture company that eventually grew into becoming the world's largest furniture company. The innovations of IKEA ...

Increased e-commerce, price conscious consumers and the need to combat food waste. These are trends that drive the need for store digitalization, says Helena Holmgren, Pricer’s CEO, in an interview with the Swedish business magazine Dagens Börs.

With Covid-19 the consumer interest in Click & Collect type of services for grocery stores have gone through the roof.

There are few enterprises with a heritage and scale enjoyed by Carrefour. The 63-year-old global grocery and retail giant is undergoing enormous change across its numerous territories and grocery formats. Carrefour is meeting the challenges as it leverages tech and data to transform into a company ready for the challenges ahead.

Retail CTO´s, CDO´s and CIO´s are under more pressure than ever to drive retail innovation. It is not only about preparing stores and organisations for a post-COVID world, but also addressing the underlying long-term needs for organizational and in-store digitalization. Decisions need to be taken in an ever-changing market full of uncertainty.

The modern sports store has a lot of work to do to communicate with and sell to a customer whose expectations have never been more demanding, particularly since the great shift to digital during 2020.

Imaginez un magasin il y a 30 ans, en 1991. Le taux d’inflation annuel en Suède était d’environ 10% et la situation était similaire dans les autres pays. Les propiétaires de magasins étaient insatisfaits et leurs employés passaient des heures à changer les étiquettes prix en papier sur chaque article. Certains pays avaient également adopté des lois prévoyant d’énormes amendes aux distributeurs ...

What do airplanes, space rockets and advanced car manufacturing plants have in common? They are all critical operations where any disruption would be costly, and they all rely on optical wireless communication.

Store associates, the unsung heroes of retail, often work behind the scenes to ensure our shopping experience is both optimised and extraordinary. But the job is tough at times, with extensive manual steps that have to be completed during busy store hours, preferably without interrupting customers. Luckily, ever since Pricer’s founding 30 years ago in 1991, an amazing innovation in retail has ...