Pricer Blog

Brick-and-mortar stores are embracing dynamic pricing to compete with online retailers, and experts say consumers are more receptive to changing prices than they think. This is the conclusion that Mark Ellwood draws in his article in Business Insider on September 23, 2020, where he interviews Nils Hulth, CPO at Pricer, and Aggelos Stefanou, Intersport’s IT Supervisor in Greece, Cyprus and Balkans.

Because of the prevalence of smartphones and their direct usage in retail environments, near-field communication (NFC) has attracted a lot of interest from retailers. The technology enables a range of enhanced user benefits such as easily accessible product information and at-shelf payment capabilities.

Zur Förderung der deutschen Wirtschaft, die infolge der Corona-Pandemie schwer angeschlagen ist, hat die Bundesregierung beschlossen, für einen begrenzten Zeitraum den Umsatzsteuersatz zu senken. In der zweiten Jahreshälfte 2020 gilt damit statt der üblichen 19 % ein Satz von 16 % (und als ermäßigter Satz statt 7 % nur 5 %), was als Anschub für den Einzelhandelsumsatz gedacht ist.

On-demand Webinar: Dynamische Preisoptimierung mit Pricer und Revionics Preisoptimierungslösungen und Elektronische Regalpreisschilder (ESL) sind schon seit Jahren wichtige Instrumente für Händler – werden jedoch meistens separat umgesetzt.

The number of retirement-age Americans who work in retail has increased steadily since the 2008 recession, resulting in nearly one-quarter of retail workers being 55 or older*. This creates a demographic vulnerability for stores, who will be recruiting replacements in the years to come.

There is tremendous disruption in retail following COVID-19 and while the pandemic has changed both consumer demand and preferences, many of these changes where well underway before COVID-19, only to be quickly accelerated by the pandemic.

Many retailers have examined or researched Click & Collect solutions. However, in the middle of the current COVID-19 health crisis many stores remain closed or are enforcing limited times and numbers of shoppers to ensure the safety of their staff and customers as well as compliance with government-mandated lockdown rules. This has led to a focus on curbside pickup capabilities.

For the third year, Pricer is a member of the jury for the annual award Digitized Store of the Year. For Pricer, it is important to highlight the best digitization practices as it contributes to better customer experience and streamlines the work in the stores.