The growing online retail presence is a clear challenge and opportunity for ‘Brick & Mortar’ stores and customer mobile engagement is one of the solutions. Pricer’s unique integrated Indoor GPS offering along with the new SmartFlash is opening up multiple engagement points with the customer such as guidance to targeted or weekly promotions. Our patented retailer friendly NFC solution is empowering customers to access content directly at the shelf-edge with minimal maintenance. Pricer’s commitment to customer mobile engagement is now allowing Retail in-store customers the ability to utilize an increasing list of viable shopper apps.
Guided shopping route
Using the Pricer (or Tier) mobile shopping application, customers optimize their shopping route, are guided in the store and can easily find specific wanted products.
More product information
Shoppers access enriched product information by tapping the ESL with their smartphones.
Targeted promotions / geofencing
Shoppers are indicated by flash (on the ESL) of the targeted promotions that are available for them. By using an Indoor GPS system to organize store geofencing, the retailer retains the control of promotion boundaries at all times. The Pricer Indoor GPS system provides monitoring and updating capacities.