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Système U Selects Pricer as Referenced Vendor of Electronic Shelf-Edge Solutions

Paris based Système U, a leading French food grocer, has signed a 2-year framework agreement with Pricer as a referenced vendor of electronic shelf-edge solutions for their supermarket and hypermarkets.

Système U consist of more than 1 600 cooperative stores in France of which over 700 stores are equipped with electronic shelf label solutions that will eventually need upgrading, one of the principal considerations for opening up the vendor selection process.

“The decision by Système U that Pricer’s digital shelf edge solution was required in addition to the current referenced ESL vendor, is an indication of our strength in store automation beyond price updating”, said Jonas Vestin, CEO of Pricer AB. “We are very proud of Pricer’s unique ability to support Système U’s store technology initiatives and to gain a renewed confidence from Système U.”

The selection process was started mid-2015 and involved the services of an outsourced certification bureau to test system speed and battery life, two critical components of an automated pricing tool. Système U has embarked on a store rationalization program with certain initiatives tied to automation. The digital shelf-edge vendor selection was launched to support these initiatives.

Orders under this agreement will be reported in the order intake for the quarter in which the order is received, in accordance with Pricer’s policy for reporting of order intake. There are no minimum volume commitments under this framework agreement.

For further information, please contact:
Jonas Vestin, CEO, Pricer AB, +46 8 505 582 00
Helena Holmgren, CFO, Pricer AB, +46 70 287 00 68

The information was distributed to the media for publication at 10:00 hrs CET on March 31, 2016.

Pricer, founded in 1991 in Uppsala, Sweden, is the global leader in providing in-store shelf-edge digital solutions that enhance both store performance and the shopping experience. Pricer AB (publ) is quoted on the Small Cap list of Nasdaq Stockholm. For further information, please visit www.pricer.com.

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