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Pricer Receives Follow-up Order from Leading US Retailer

Stockholm, 18-06-18

Best Buy has placed a further order to deploy Pricer’s Electronic Shelf Labels (ESL)and digital shelf-edge solutions in approximately 30 stores. The estimated valueof the new order is SEK 45 million and will be included in Pricer’s order intake forthe second quarter 2018. Deliveries are expected to be completed during 2018.

For further information, please contact:Donald Charles Jackson, President Pricer, Inc., +1 404 863-2399, or Helena Holmgren, acting CEO, Pricer AB, +46 (0)70 2870068This information is information that Pricer AB is obliged to make public pursuant to the EU Market Abuse Regulation.The information was submitted for publication, through the agency of the contact persons set out above, at 16:30 CET on June 18, 2018.


About Pricer
Pricer AB, founded in Sweden in 1991, listed on the NASDAQ Stockholm, is a global leader in providing in-store digital shelf-edge solutions that enhance both store performance and the shopping experience. The increasingly feature-rich Pricer platform is fast, robust, interconnectable and scalable.

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