With over 30 000 products in each store, updating prices was not a quick & easy task for employees. Praktiker wanted to carry out more specific promotions or quick price changes to maximise sales on seasonal products.
In 2008, Praktiker decided to go for electronic shelf labeling and chose to roll out the Pricer solution in Hungary, becoming Pricer's first major 'non-food' client.
In 2009, Praktiker implemented Pricer electronic shelf labels in several stores in Germany, benefiting from the full Pricer label range.
To date, Pricer has installed over 150 000 Continuum and DotMatrix labels in Praktiker stores.