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Case study: DIY/Hardware

Praktiker

With thousands of products in each store, Praktiker was looking for a solution to carrying out more promotions on specific products across all stores.

Country: Germany
Number of stores: 440 in 10 countries
Number of labels per store: 40,000 Continuum labels & 80 DotMatrix DM110 labels
Home improvement & DIY/hardware retailer 

Case study: DIY/Hardware
Problem

Problem

With over 30 000 products in each store, updating prices was not a quick & easy task for employees. Praktiker wanted to carry out more specific promotions or quick price changes to maximise sales on seasonal products.

Implementation

Implementation

In 2008, Praktiker decided to go for electronic shelf labeling and chose to roll out the Pricer solution in Hungary, becoming Pricer's first major 'non-food' client.

Solution

Solution

In 2009, Praktiker implemented Pricer electronic shelf labels in several stores in Germany, benefiting from the full Pricer label range.

Result

Result

To date, Pricer has installed over 150 000 Continuum and DotMatrix labels in Praktiker stores.

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