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Case study: Electronics

Konebox

Combining online shopping with the best of traditional retailing, Konebox offers home electronics to price-conscious customers online and through a traditional store.

Country: Finland
Number of stores: 3

Case study: Electronics

Keeping pace with e-commerce

Problem

Problem

Electronics retailing is incredibly dynamic: tough competition, constantly evolving products and frequent price changes.

The existing system of printing price labels weekly and sending them out to stores was slow, expensive and complicated. Konebox needed a pricing system that could handle any price change, help them run weekly and monthly promotions and match competitor prices both on the web and in physical stores. All in real time.

Implementation

Implementation

As well as eliminating the cost of printing and mailing price labels, central monitoring means Head Office has total control over all pricing and stock control, while the sales team can check margins to promote higher margin products - vital in a sector where margins are tight and competition is fierce.

Solution

Solution

With product life getting ever shorter, active pricing helps clear outdated stock efficiently. Labels also allow Konebox to tell customers looking for an out-of-stock item whether it is available in another store.

Result

Result

With two stores already converted to the Pricer solution, electronic pricing is giving Konebox the chance to convert stores to full automation, slashing costs and helping them stay ahead of the competition.

Prices are checked and adjusted every day, making the company more reactive. This is particularly useful for the online business, where price comparison sites are an important factor in consumer choice.

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