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Case study: Mobile phones

Belgacom

Belgacom wanted to reinforce its leading position by improving merchandising and price competitiveness in its 90 retail outlets. By automating pricing they also hoped to free up staff for better customer service.

The largest telecoms company in Belgium
Country: Belgium
Number of stores: 90
Average store area: 250 m2
Number of ESLs per store: 80 DotMatrix DM110 

Case study: Mobile phones
Problem

Problem

Mobile telephony is an extremely fast-moving and competitive industry, where price is everything. Belgacom needed a reliable and scalable system to manage price updates, product information and location cost-effectively across 90 stores.

Implementation

Implementation

Pricer’s energy-efficient DotMatrix wireless displays give customers a ‘paper-like’ display that is easy to read and simple to understand.

Solution

Solution

The Pricer system gives Belgacom central, remote control of product pricing. They know every price in every store is always 100% correct.

Each store has 80 labels, integrated into the display cases so that customers keep focused on the products for sale.

Result

Result

As well as eliminating costs of printing and distributing paper labels, the new pricing method freed up around 5 staff hours per month - cutting costs and improving customer satisfaction.

Once a month the system sends product shelf locations to introduce merchandising plans, launch new products and keep stores looking fresh. The new locations are simultaneously displayed on individual price displays, guiding staff efficiently as they work.

The operational benefits of the system developed for Belgacom by Pricer have already led to similar installations being adopted by mobile retailers in Norway, Russia and Israel.

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