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Case study: Food retail

Soriana

Soriana is Mexico's second largest food retail chain with more than 500 stores across the country.

500+ stores
2nd largest food retailer in Mexico
545+ million customers per year
Number of labels: Close to 2 million installed

 

Case study: Food retail
Problem

Problem

Soriana were already convinced of the benefits of electronic shelf labelling (ESL) but needed the right system for their situation. They had already installed another ESL system in 100 stores but were looking for something better: high speed updates and two-way communication in a scalable system were key.

Implementation

Implementation

Soriana trialled the solution in one of their busiest stores, and were convinced of the success of the solution. They started deploying the Pricer solution in 2009.

Solution

Solution

Soriana uses the Continuum range of labels.

Result

Result

Soriana has continued its rollout with Pricer, having completed more than 150 store installations and installed close to 2 million labels. The company announced it would install another 150 stores.

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