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Case study: Food retail

Cora

Cora is one of Europe’s largest food retailers. The supermarket group needed a simple, automated, open and scalable solution to handle timely or programmed price updates.

59 stores in France
9,000 m2 average store area
20,000 labels per store: mix of Continuum + DotMatrix 
Equipped in grocery, kitchenware, gardening, toys, multimedia and electronics areas

Case study: Food retail

Better reactivity

Supermarket consumers are extremely sensitive to price - and when Cora began to notice that Electronic Shelf Label (ESL) systems were allowing other supermarket groups to react quickly and aggressively to local competition, they chose to act.

Problem

Problem

In 2002, Cora had piloted another ESL system which did not satisfy its needs. Cora had been facing fierce competition from other supermarket groups that were already using electronic shelf labels as a tactical tool for aggressive pricing. Cora wanted to improve its price reactivity as well as price integrity.

Implementation

Implementation

They decided to run a pilot programme with Pricer in their store in Soissons, France. The solution needed to work smoothly with the company’s existing back-office system, and not interfere with their wireless network.

With most construction off-site, final installation took just one day – minimizing disruption.

Solution

Solution

Cora chose Continuum HCS and HCW electronic shelf label formats. These fit the store’s existing HL Slimline attachment system perfectly.

Staff manage ESL daily routines via the store’s workstations and WiFi PDAs.

Double backup guarantees security. Increased efficiency significantly reduces shrinkage.

Result

Result

Staff training was quick and easy – and a fully-trained maintenance team of Cora people makes the system completely autonomous. The Pricer solution brings inventories, next delivery dates, order quantities and more directly to the shelf at fixed times or on demand with an IR-key, greatly improving staff knowledge and reactivity.

Today, all Cora hypermarkets in France are equipped with Pricer labels.

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