Casino first started with Eldat electronic price labels in their large hypermarkets. Following that success, they chose to continue with Pricer, once Eldat and Pricer become the same company.
Casino was one of the first retailers to understand the total value of an electronic shelf label solution, implementing stock information directly at the shelf edge.
Together with Pricer, Casino developed a new Continuum label for their stores. The most obvious difference is the red overlay, in keeping with their brand colours.
The Pricer electronic shelf label solution is present in nearly all Casino Group store formats, including the Spar convenience store chain. Nearly 400 stores have been installed with a total of approximately 7 million labels in France alone.