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Our History

With 16000 installations in more than 50 countries, Pricer is world-leading in digital shelf-edge solutions. Pricer’s customers include most leading retailers in the five continents.

The year when retailers at large have begun implementing ESL-driven store automation – automated product positioning for shoppers and staff and Instant Flash to significantly speed up major store processes.

Pricer introduces automated product positioning where the system through the digital shelf labels can map out the products’ location in the store.

Order intake and sales reach record levels, driven by sharply increased demand for digital shelf-edge solutions with e-paper. The loss is turned to profit.

2014 Pricer launches a new digital strategy that gives stores a solution not only for pricing, but also for streamlining, consumer contact, campaigns and forecasts.

2013 100 million shelf labels installed.

2012  Pricer opens a new office in Hong Kong and commences production in Brazil.

2011  A new graphic label is introduced, the DotMatrix DM200C, and is a popular choice for retailers wanting a large format price display, and the new Lockline range provides retailers with a label that locks into the store fixings. Sales deals are secured throughout Europe and in Mexico.

2010  The first partner conference is held, uniting all independent partners to discuss the developments within Pricer, with great success. Another non-food retailer chooses Pricer, French hardware (DIY) retailer Castorama.

2009 The new graphical display format, DotMatrix, expands the possibilities for use in the wider retail and non-retail industries. More and more non-food retailers choose Pricer ESL, such as petrol stations, duty-free stores and the Swedish Post, demonstrating the widening market for electronic shelf labels.

2006 Pricer acquired a leading electronic shelf label supplier, Eldat with operations in Paris and Tel Aviv. The combination of the two companies makes Pricer the world's leading ESL supplier with more than 55% of the world market. From this dominant position, Pricer now has the technological and market leverage to create a worldwide standard. Added to the client portfolio are grocery leaders Casino and Sonae from Europe and Maruwa and Tokyu in Japan, chains that are ongoing in their ESL deployment.

2005 Pricer is the leading company on the world market for electronic display and information systems to the retail industry. A milestone is reached with 750 Pricer installations world-wide, and more than 12 million ESL delivered. In Japan, Asia's largest retailer Ito-Yokado completed the largest ESL rollout outside of Europe, 184 stores. More than 70 other Japanese retail chains have installed Pricer. Europe's largest retail chain Carrefour continued its installation program with additional orders in France, Spain and Italy. French Grand Frais' 37 fresh food concept stores were all equipped with Pricer's ESL as well as 9 stores within Konsumentföreningen Bohuslän-Älvsborg in Sweden. Socamil, a Leclerc region buying group with 30 hypermarkets and role model for all of Leclerc's IT implementations and developments began deploying Pricer in 12 of its stores. In the American market, the Tier 1 retailer Costco committed to all Connecticut-based stores and pilot installations with retailers across the country. The new ESL platform C² was launched in all main markets, heralding new display technologies such as electronic paper and DotMatrix and introducing new display features such as ADS (Automated Display Slide Shows) for ESL. 

2004 Pricer wins a major order from the French retailer Carrefour. Via Ishida, Pricer is awarded a sizable contract by Ito-Yokado in the Japanese market. IBM is another new partner in the US market.

2003 Pricer forms joint venture for ESL-development with Japanese partner Ishida, and becomes majority owner of software company Appulse in India.

2002 An extensive restructuring program enables a sharper customer focus and cut costs.

2001 In August Pricer receives its largest order to date from its Japanese partner Ishida valued at a minimum of 25 MUSD.

2000 On February 24 Intactix was sold to the American company JDA Software Group. In September Pricer AB and the former owners of Intactix agreed on a settlement.

1999 The installation of the Pricer system was successfully completed in 53 Cash & Carry stores at Metro in Germany.

1998 Pricer's ESL Systems is to an increasing degree sold through independent partners.

Early days

1997 In June, Pricer merged with Intactix International Inc, one of the world's most successful companies in Space management.

1996 The company was noted on the O-list at the Stockholm Stock Exchange.

1995 Pricer received an order from Metro in Germany, the second largest trading chain in the world, to install the Pricer system in 53 of their Cash & Carry stores.

1993 In December Pricer and Unigrafic signed an agreement pertaining to an exclusive license to the original patents and patent applications for the entire world, excluding North and South America.

1991 Pricer AB was founded in the city of Uppsala, Sweden. In connection with the formation, Nordic Region license rights to a patent pertaining to electronic price-marking were acquired from the Swiss company Unigrafic AG.

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